In 2019, a study conducted by social media software company Sprout Social revealed that 70% of consumers believe it’s important for brands and companies to take public stances on social issues. Similarly, a 2018 Edelman Earned Brand report found that 64% of consumers around the world were belief-driven, compared to only 50% in 2017.
That was before 2020…
At Knack, we’ve always prided ourselves on being a socially conscious company. After all, our mission is to make sure every student has access to quality academic support. And we mean every student.
Fulfilling this mission is dependent on us not only addressing existing disparities in our educational system, but actively working to eliminate them. It’s why we partnered with Florida Power and Light and Community Partners of South Florida to provide tutoring, Google Chromebooks, and Wi-Fi hot spots to K-12 students in need across Broward and Miami-Dade Counties, and why we’re looking to expand to other counties across the country. We are proud to be a GIIRS Impact Rated enterprise, being held accountable for driving a strong social impact.
For us, being a socially conscious business was never an option — it was a mandate. Not just because our very business model is dependent on us walking the walk, but because our team members demand it.
Almost half of our team members are first-generation college students. Half of them were also either born abroad and moved to the United States, like so many others, with families looking for a chance at the American Dream, or were born to immigrants on American soil. Myself included.
In 1999, my sister Sharyn, who joined our team earlier this year, and I came to the United States with our mother from the United Arab Emirates. When I was a young child, my mother was told that I was the “opposite” of gifted. To succeed at all in school, they said I would require extensive, private tutoring. My mother took it upon herself to become my first tutor, and I eventually earned my AA while in high school, later going on to graduate from the University of Florida, land a job at Garner, and, eventually, start Knack. Who would’ve thought.
We are by no means perfect. We will, however, continue to hold ourselves and each other accountable to make sure that we are living up to our mission to make sure every student has the opportunity to fulfill their potential. We will continue to make sure our team is as diverse as the populations we serve, and we hope other businesses will continue to do the same.
Written by Samyr Qureshi, CEO & Co-Founder of Knack